If you own a web site and you sell online you are definitely wondering on how much revenue will be produced if you have your web site on Google’s front page for your main keyword. If your industry isn’t competitive, then you are lucky and should exploit the lack of competition. If you have a printing company such as http://www.iprinttoday.com who sells business cards, postcards, greeting, etc., but is struggling to achieve front page results on Google for the search term business cards.
This industry is amazingly competitive and produces enormous search results along with plenty of other businesses including major players within the printing field. If you break down the numbers what a top rank in Google is worth, you might think differently. 65% of search results are organic clicks (not sponsored ads). 85% of total clicks come from the first page of Google searches, 14% on page two, and only 1% spread among the rest of the pages.
Let’s take 100,000 local searches per month for keyword “business card printing”. Let’s say you are on page one for Google, here is what it could be worth to your business.
- 65% click on organic searches = 65,000 possible clicks per month out of 100,000 total searches.
- 85% of the 65,000 which is the avg that clicks is 55,250 possible clicks per month.
Fact is that even on a keyword, which is competitive and receives a good amount of traffic, achieving front page results isn’t out of the question. In fact, it might be easier than you think. Over 55k possible clients for one keyword per month and essentially ten or so companies are jockeying for position. If you divided the traffic equally you would come out to 5,500 clicks per month. It doesn’t work that way, but it gives you an idea. Let’s take the same keyword “business card printing”. Let’s say you are on page two for Google, here is what it could be worth to your business.
- 65% click on organic searches takes it down to 65,000 possible clicks per month out of 100,000 total searches.
- 14% of the 65,000 that clicked 9,100 possible clicks per month.
These are rough estimates plus throw in the fact that web traffic isn’t evenly divided between the top 10, another factor to weight is that different URLs tend to fluctuate on search results.