The Importance of Press Releases in Internet Marketing
It is all too often that small business owners forget to publish press releases. Many business owners feel they aren’t an important part of their internet marketing plan, and never bother to even entertain the idea. Then there are others who believe that a press release is only for the big corporations, whom they think they will have to compete with.
The truth of the matter is that every business should be publishing press releases, whether they are a multimillion dollar corporation or a freelance individual. Anytime there is a change in a company’s services, products, management, and any other noteworthy information that will affect your customers or influence new ones.
The best way to go about putting together a press release is to first gather the facts about your notification. Answer the questions of who, what, when, why and how; then have someone conduct an interview with you and/or other employees. By simply asking employees about their feelings on the matter, you can garner feedback that may provide you with some excellent quotes.
Then focus in on WWWWH and its benefits to the consumer, as well as addressing the subject as a solution to their problems. After you answer who, what, why, where and how, throw in a few good quotes… writing your press release should be a breeze. Remember to tell your target audience how this change in your company will benefit them and what they might be risking if they do not purchase your product or service.
Learn more about how you can increase website traffic and conversion rates in our ebook “5 Easy Steps to Successful Internet Marketing for Small Businesses”.