Testing is a post from: Stratagem LLC Blog | LA SEO

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Testing is a post from: Stratagem LLC Blog | LA SEO

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Abdi is testing this is a post from: Stratagem LLC Blog | LA SEO

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This is New Testing Post is a post from: Stratagem LLC Blog | LA SEO

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The Importance of Press Releases in Internet Marketing is a post from: Stratagem LLC Blog | LA SEO

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It is all too often that small business owners forget to publish press releases. Many business owners feel they aren’t an important part of their internet marketing plan, and never bother to even entertain the idea. Then there are others who believe that a press release is only for the big corporations, whom they think they will have to compete with.

The truth of the matter is that every business should be publishing press releases, whether they are a multimillion dollar corporation or a freelance individual. Anytime there is a change in a company’s services, products, management, and any other noteworthy information that will affect your customers or influence new ones.

The best way to go about putting together a press release is to first gather the facts about your notification. Answer the questions of who, what, when, why and how; then have someone conduct an interview with you and/or other employees. By simply asking employees about their feelings on the matter, you can garner feedback that may provide you with some excellent quotes.

Then focus in on WWWWH and its benefits to the consumer, as well as addressing the subject as a solution to their problems. After you answer who, what, why, where and how, throw in a few good quotes… writing your press release should be a breeze. Remember to tell your target audience how this change in your company will benefit them and what they might be risking if they do not purchase your product or service.

Learn more about how you can increase website traffic and conversion rates in our ebook “5 Easy Steps to Successful Internet Marketing for Small Businesses”.

The Importance of Press Releases in Internet Marketing is a post from: Stratagem LLC Blog | LA SEO

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SEO is undoubtedly a core component in search engine marketing and shouldn’t be overlooked. The most basic definition of Search Engine Optimization is simply the act of enhancing the content on your website to reflect your company’s expertise and relevancy to a user’s particular search term. You have to illustrate that your website is important, because search engines rank highest those websites it feels are most relevant.

Search engines know which websites are most relevant for a user’s search by the number of times that a particular keyword(s) shows up in text on your web page, and by the variety of ways it appears on your page. In addition, search engines also take into consideration the number of web pages with outgoing and incoming links that contain the keyword phrase the user is searching for.

It is beyond critical to have multiple article and blog pages that are related to your website’s topic. Use your keyword pyramid as a guide and assign a different keyword search term for each article or blog. I find it easiest to first write the content then look back through it for opportunities to incorporate your chosen keyword. Place your keyword at the beginning of the content for maximum relevancy and do not overindulge.

Hidden text is usually keyword(s) in the same color as the background to “hide” it from the eyes of users but not from the search engines. If a search engine detects text in the same color as the background, it will most likely penalize you and even go as far as banning your site.

Search engines are very fond of imaginative content made for actual Homo sapiens and not digital algorithms. They want the Real McCoy; real informative content for real human visitors. This means that every single page of your website must contain original written content, unique and relevant to that page’s topic.

“Your page title is the single most important place to include your keyword phrases”

The Importance of Search Engine Optimization in Internet Marketing is a post from: Stratagem LLC Blog | LA SEO

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The reason why a user visits your website is because they are after information. Whether they are seeking the opinion of a professional, a product, service or review, people are looking for information and answers to questions. Just keep answering the question “What’s in it for me?” (WIIFM), as this is the only question that matters to the customer.

Let the visitor know why they need your solution and just how much it will benefit them to convert. Remember that it’s about them, and not you. Stay focused on the customer’s wants & needs, and not your own.

If your website doesn’t have a blog, then you are missing out on a substantial portion of your target audience. There are several reasons why articles and blogs are necessary for expedited growth or just to stay afloat. First and foremost, a well written blog provides visitors with valuable information. Interviews are an easy way to create original content, and they spread quickly throughout the internet.

Once you have decided on a topic and heading, use your chosen keywords and keyword phrases within the context of what you are writing. However, don’t jump on every chance to throw in a keyword just because you can, this will harm you more than it will help you.

Keep your paragraphs short and sweet, people find it boring to read large blocks of text.

If you’re in dire need of topics to write about, try looking through customer comments for ideas. You can also post questions or ask for suggestions from your social media network. This is a great way to acquire helpful feedback about your company.

Lastly, it is important to track who picks up your articles and offer them exclusive news or content. Additionally, you may want to network with others and trade articles for a mutually beneficial situation.

For more information on website content and how to optimize it, please download our free eBook “5 Easy Steps to Internet Marketing for Small Business“. It’s a informative eBook which everyone should own.

The Importance of Website Content in Internet Marketing

The Importance of Website Content in Internet Marketing is a post from: Stratagem LLC Blog | LA SEO

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28 Marketing Strategies you can do Right Now to Increase Website Traffic

Need Marketing Strategies to Increase Website Traffic right now? Below are 28 proven marketing strategies that work and best of all – you can do them right now!

1. Cross link all your sites and important pages within each site
2. Minimum word count of 300 and a maximum of 750 words on each page
3. Name web pages after most important keyword phrase to boost SEO (Search Engine Optimization) efforts
4. Name your graphic files after keyword phrases
5. You can substantially increase website traffic by using the longer or plural version of a keyword
6. Keep each webpage title to 8 words or less
7. Create a Site Map
8. Add keyword phrases, both primary and secondary, in your Description Meta Tag
9. Do not repeat keywords or keyword phrases over and over again on a web page
10. Add distinctive valuable content on a regular basis
11. Use keywords in Hyperlinks to boost your brand recognition
12. Look for keywords with high demand and low supply – this is the a heavyweight when it comes to internet marketing strategies
13. Ask visitors to leave comments, suggestions, share, “like”, and bookmark your web site
14. Focus on one specific keyword or keyword phrase for each page
15. Create a PPC (pay-per-click) campaign to bring your website instant traffic
16. Entice users to your site with a free service application or software such as “free horoscope”, “free mortgage calculator”, “free translator”
17. Put your main keyphrase at the beginning of page title
18. All content should be descriptive, concise, unique, and professional; this has a large impact on your SEO (Search Engine Optimization) efforts
19. Create a responsive opt-in email list
20. Include your website URL on all of your physical literature like brochures, business cards, flyers, postcards, stationary, magnets etc…
21. Request reciprocal links from others in your field
22. Start a referral program with existing customers
23. Hold a contest with multiple prizes and offer everyone who participates a promo or discount
24. Offer an incentive for visitors to sign-up for your newsletter
25. Conduct a survey and thank the survey takers with a sample, discount or freebie
26. Interact with your visitors – there are still some old school marketing strategies that apply
27. Position Keyword terms in the first paragraph of body text
28. Make a web video of your product or service and post it on Youtube.com

28 Marketing Strategies you can do Right Now to Increase Website Traffic

28 Marketing Strategies you can do Right Now to Increase Website Traffic is a post from: Stratagem LLC Blog | LA SEO

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Does Your Website Need Help?

How can a SEO consultant help your website? If you have the personnel to accomplish web development, web design, and writing than an SEO consultant is perfect for you. He/She should know exactly what you need to know and should pass it along to your staff. Every website is different and should have an approach as such. Do not get caught up in looking at rankings such as Alexa or Google Page Rank. Analyzing how well you are doing can be done with a few simple steps.

Your Search Engine Optimization consultant should offer their expertise, but be available to offer simple technical support questions so that website owners aren’t squandering about wasting time on petty items.

There are plenty of internet marketing strategies and understanding what does and does not work can be critical to the success of a website.

Does Your Website Need Help? is a post from: Stratagem LLC Blog | LA SEO

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