Keyword Research & Analysis

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Keyword research is the foundation of website optimization and can virtually make or break your website. Trying to rank for highly competitive, irrelevant or the wrong keywords will lower your search engine rankings; making it very difficult for users to find you.

Our keyword selection report takes 5 keywords or keyword search terms and shows you alternative keyword search phrases for each of them. In addition, our chart shows you how competitive each of the keywords are. This will help you narrow down which keyword terms are best suited for your website.

A highly competitive keyword is usually a broad term and very difficult to get a top ranking for. A small business owner will have an extremely hard time gaining high visibility for such a term. However, by using an alternative keyword search phrase that users are typing in but competitors are neglecting, you can catch traffic that you were previously missing out on.

Every internet marketing plan should have a keyword pyramid at the center of it. In order to build a keyword pyramid you must select the right keyword and keyword phrases.

Did you know that 98% of web sites can’t be found by search engines for the search terms that people use to identify the product or service they are seeking? Targeting the most effective keywords or keyword phrases that users are searching for, will bring your site to their attention. Stratagem, LLC’s keyword manager is a powerful tool that will help you target quality relevant keywords and keyword phrases for both PPC (pay per click) advertising, and organic search engine rankings.