CG Consulting, Inc. | Pay Per Click

 

Pay Per Click




Fee: $397.00

 

With PPC, or Pay-Per-Click advertising, you pay only when a user who is actively searching, clicks through on your add.


Pay Per Click Description:



With PPC, or Pay-Per-Click advertising, you pay only when a user who is actively searching, clicks through on your ad. While a universal portal seeks to motivate a high volume of traffic to one site, PPC in contrast, utilizes the purported affiliate model to provide sales opportunities wherever users may be surfing.


The job of any proper SEO and PPC manager is to stay ahead of the search engines, not manipulate or abuse them, with strict adherence to a timeline and established goals.


The variables involved to make any PPC successful are vast. The amount of time required to become an efficient AdWords campaigner is not produced over night.


Many people make the mistake of targeting thousands of useless keywords that were so broad and general they receive a poor quality score. As a result, your ad will not be placed in prime positions or even shown at all. In addition, adding negative keywords is as important as adding quality positive keywords. A negative keyword tells Google not to show an ad for that keyword.

It’s critical to have a good landing page that is specific to that keyword, as this can decide whether or not that potential sale turns into a conversion. Keep in mind that Google will not show your ad if your landing page does not meet the requirements.


Producing a quality page relevant to your specific keyword and campaign, can easily drive down the price and increase your chances of being #1 on search engine rankings. Starting or being involved in bidding wars can be a nasty cycle and very costly to everyone in the long run. Letting cooler heads prevail is always the best option instead of driving up costs.

Do no forget to set forth a decent budget to be competitive; otherwise other avenues of advertising are suggested. Keep in mind that when you start an internet marketing or PPC campaign, results will vary and it is imperative to stick with it for at least 3 months to gauge your success and failures.


Business owners, especially small business owners, have a tendency to be the cook, waiter, and maître d' therefore delegation is overlooked quite often.